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Sales resume guide

16+ ATS Keywords for Sales Resumes

Sales resumes are entirely about numbers. State your quota, your attainment (%), and specific logos won. If you hit 120% of quota, say so in the first bullet of every role.

Hard skills ATS filters scan for

Copy these verbatim from the job description you’re applying to — matching the exact phrasing beats synonyms. If the job says “Kubernetes”, don’t write “K8s”.

B2B SalesB2C SalesCold OutreachProspectingPipeline ManagementForecastingAccount ManagementDeal NegotiationContract ManagementSalesforceCRMSPIN SellingMEDDICChallenger SaleSolution SellingConsultative Selling

Tools & platforms

Tool names are high-signal keywords. Recruiters searching their ATS often filter by specific platform experience — list every relevant one.

SalesforceHubSpot CRMOutreachSalesloftGongChorusZoomInfoApolloLinkedIn Sales Navigator

Certifications that matter

For many sales roles, ATS filters auto-reject resumes missing the exact cert name. List yours in both the abbreviation and the full name so both matches hit.

  • Salesforce Certified Administrator
  • HubSpot Sales
  • Sandler Sales Certification

Soft skills worth calling out

Don’t just list these — show them in bullets. “Communicated” alone is weak; “Presented Q3 roadmap to 40-person engineering org” is strong.

Active listeningObjection handlingResilienceExecutive presence

Power verbs for sales bullets

Start every bullet with one of these. Avoid “responsible for” or “helped with” — they signal passive contribution.

ClosedExceeded quota byGenerated pipeline ofWonNegotiatedBuiltProspected

Common sales job titles

  • Account Executive
  • SDR
  • BDR
  • Sales Manager
  • VP Sales
  • Enterprise AE

Stop losing interviews to ATS filters.

Paste your resume into our free ATS checker. We’ll tell you which keywords are missing for sales roles in 30 seconds.

Resume keywords for other fields