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Content Marketing resume guide

15+ ATS Keywords for Content Marketing Resumes

Content marketers blend writing, SEO, and analytics. Show the traffic numbers you drove, the formats you produced, and the brand voice work you led.

Hard skills ATS filters scan for

Copy these verbatim from the job description you’re applying to — matching the exact phrasing beats synonyms. If the job says “Kubernetes”, don’t write “K8s”.

SEO Content WritingKeyword ResearchContent StrategyEditorial CalendarsContent DistributionSocial MediaEmail MarketingCopywritingLong-form ContentTechnical WritingContent AuditsRepurposingContent OpsBrand VoiceAnalytics

Tools & platforms

Tool names are high-signal keywords. Recruiters searching their ATS often filter by specific platform experience — list every relevant one.

AhrefsSEMrushSurfer SEOClearscopeGoogle AnalyticsNotionAirtableAsanaHemingwayGrammarly

Certifications that matter

For many content marketing roles, ATS filters auto-reject resumes missing the exact cert name. List yours in both the abbreviation and the full name so both matches hit.

  • HubSpot Content Marketing
  • Content Marketing Institute Certification
  • Google Digital Garage

Soft skills worth calling out

Don’t just list these — show them in bullets. “Communicated” alone is weak; “Presented Q3 roadmap to 40-person engineering org” is strong.

ResearchStorytellingInterviewingCross-functional collaboration

Power verbs for content marketing bullets

Start every bullet with one of these. Avoid “responsible for” or “helped with” — they signal passive contribution.

Grew organic traffic toPublishedRanked forProducedScaled content output toBuilt editorialOptimized

Common content marketing job titles

  • Content Marketing Manager
  • Content Strategist
  • SEO Content Writer
  • Head of Content
  • Editor-in-Chief

Stop losing interviews to ATS filters.

Paste your resume into our free ATS checker. We’ll tell you which keywords are missing for content marketing roles in 30 seconds.

Resume keywords for other fields